Advancing the potential of any business requires continuous improvement in the processes and technology that support it. Many companies have embraced attempts at a digital transformation, and it’s become a goal to which organizational resources and budgets have been dedicated around the globe.
Read More
Topics:
Big Data,
Data Science,
Mobile,
Sales,
Customer Analytics,
Customer Engagement,
Customer Experience,
Human Capital Management,
Machine Learning,
Marketing,
Marketing Performance Management,
Mobile Technology,
Office of Finance,
Wearable Computing,
Analytics,
Business Intelligence,
Cloud Computing,
Collaboration,
Customer Service,
Data Governance,
Data Integration,
Data Preparation,
Internet of Things,
Contact Center,
Information Optimization,
Product Information Management,
Digital Technology,
Digital Marketing,
Digital Commerce,
Operations & Supply Chain,
Machine Learning and Cognitive Computing,
Pricing and Promotion Management,
Cybersecurity,
Billing and Recurring Revenue,
Workforce Optimization,
collaboration for business
Today’s rapid changes in technology have left many companies behind in the digital transformation that is shaping the future of marketing, sales, commerce and client engagement. At Ventana Research we have seen this change coming, having been close observers and analysts of technological shifts for almost 15 years, providing continuous research and guidance to the technology industry. Now the leading edge is the digital point of engagement with customers through websites and social media....
Read More
Topics:
Mobile,
Customer Experience,
Marketing,
Marketing Performance Management,
Mobile Technology,
Cloud Computing,
Digital Technology
Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a challenge for most lines of business, marketing departments included.
Read More
Topics:
Social Media,
Marketing,
Marketing Performance Management,
Marketing Planning,
Operational Performance Management (OPM),
Business Analytics,
Business Intelligence,
Uncategorized,
Business Performance Management (BPM),
CMO,
Customer Performance Management (CPM),
Demand Generation,
Sales Performance Management (SPM)
